Overview
This branding project involved developing a comprehensive visual identity for Boxed Boutique, a fictitious makeup subscription service centered on personalization and convenience. The scope included designing the logo, stationery, packaging, website mockups, social media advertisements, and a brand style guide.
Drafts
Final Designs
Outcome
The final brand identity combines clean typography, a refined color palette, and elegant packaging to position Boxed Boutique as a premium but accessible subscription service. The consistent branding across print and digital touchpoints creates a unified visual system that reinforces the brand's focus on curated beauty products, customization, and convenience. The style guide establishes clear standards for logo usage, color, and typography, to ensure consistency across all brand applications.
