Overview
This branding project involved developing a complete visual identity for Salsa del Infierno, a fictitious salsa brand based in Ventura, California. The scope included designing the logo, product labels, and packaging while establishing a cohesive brand system that reflects the company's commitment to fresh, California-grown ingredients and authentic Mexican flavors.
Drafts
Final Designs
Outcome
The final identity combines bold typography, vibrant colors, and an expressive logo featuring a fire-breathing Cipactli, an iconic creature from Aztec mythology. The symbol reinforces the brand's fiery personality while paying homage to the cultural heritage of Mexican cuisine. A cohesive label system and bold packaging create a memorable shelf presence.
