Overview
Chow Down is a homemade dog food company focused on providing fresh and nutritious meals for dogs. The client wanted a brand identity that felt approachable, neighborly, and premium, and that reflected the care and quality behind each meal. The logo needed to be simple for print and versatile for marketing touchpoints.
Client
Chow Down.
Role
Freelance Brand Identity Designer.
Drafts
Final Designs
Outcome
The final identity features a minimalist dog icon with a bandana that communicates warmth, trust, and care while remaining clean and recognizable at any size. The approved logo was applied to a promotional flyer, while conceptual product label designs were developed to demonstrate how the identity could extend across future packaging.
